Sierra Madre Grocery Company Named Silver Award Winner at SOFI™ Awards

Karen Swisher of Sierra Madre Grocery Company with SOFI™ award she recently received

Press Release posted 7/9/12 – Sierra Madre Grocery Company has been named a Silver Medal Winner for Outstanding Pasta Sauce in the 2012 Sofi™ Awards from the National Association for the Specialty Food Trade, Inc.  Winners were announced at the Summer Fancy Food Show

A Sofi™ Award is the top honor in the $75 billion specialty food industry. “Sofi™” stands for Specialty Outstanding Food Innovation.

The Sierra Madre Grocery Company was one of 110 Silver Finalists selected by a national panel of specialty food experts. The judges evaluated 2600 entries across 30 Awards categories from Outstanding Appetizer, Antipasto, Salsa and Dip to Outstanding Vinegar. Gold and Silver Sofi™ Winners were announced by noted chef José Andrés at a red-carpet ceremony June 18, 2012, at the Summer Fancy Food Show in Washington, D.C.

“Our Roasted Garlic & Olive Bruschetta Salsa is terrific on pasta! It is a delicious and healthy way to make a fantastic meal.  Awarded the Silver  Sofi™  Award in the pasta sauce category, our Bruschetta salsa is versatile and gets rave reviews from our customers.  We are excited that our Roasted Garlic & Olive Bruschetta Salsa was a Silver Sofi™  Winner” says Karen Swisher owner of Sierra Madre Grocery Company. “Our customers tell us this is their new favorite, and we are glad the judges liked it too.”

Karen Swisher has 30 years of experience developing new products in the food industry. “This is a dream come true for my company,” said Swisher. Sierra Madre Grocery specialty products are sold at local Albertsons, many Specialty Retail stores, Winery’s including San Antonio Winery’s in both Los Angeles and Ontario, JW Marriot & Westin hotel gift shops, Claro’s Italian Markets and Harvest Ranch Markets in the Southern California.

The Sofi™ Awards are open to members of the NASFT, a not-for-profit trade association established in 1952 for food artisans, importers and entrepreneurs with more than 2,900 members throughout the U.S. and abroad. For more information on the NASFT and its Fancy Food Shows, go to Learn more about the 2012 sofi Awards at

“This year’s contest was the most competitive yet,” says NASFT President Ann Daw. “The foods and beverages that made it to the finals are proof that the spirit of innovation and creativity is thriving in the specialty food industry.”

1 Comment on "Sierra Madre Grocery Company Named Silver Award Winner at SOFI™ Awards"

  1. Julie Alle | July 9, 2012 at 4:58 pm |

    I understand why this product won!!! I love to use the Roasted Garlic & Olive Salsa Bruschetta. Tastes great with pasta, to glaze on top of bbq meats and as an easy add in with my homemade meatballs. My Congrats to Karen Swisher.

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