Friday Night Live Returns to Sierra Madre

Beginning Friday, July 29th, downtown Sierra Madre will again be the site of live music in Kersting Court, as well as shoppers’ incentives for those in the neighborhood.  And there’s a new twist this year: theme nights.

Opening week features the music of Ron Ellington Shy and Son, sponsored by Bean Town Coffee House.    An outstanding singer, keyboardist, sax player, trombonist, drummer and dancer, Ron puts it all together in a dynamic style of non-stop music that fits all generations with variety, class, and energy.

The theme for the evening is “Outrageous Ties” and shoppers are encouraged to wear their most outrageous neckwear.  During the course of the evening, one lucky tie wearer will be selected as the winner, and will receive a $25 gift certificate to Butterfly Effect Day Spa and a Sierra Madre t-shirt.  Other themes will include Mad Hatter night,  Hawaiian night, Groucho night and more.

In addition, anyone who spends $35 in a retail store or $50 in a restaurant during Friday Night Live hours (6:30 to 9pm) is invited to bring their receipt to the Chamber booth in Kersting Court.  They will be entered in a drawing to take place the final week of Friday Night Live.  Shoppers are eligible every time that they spend $35/retail or $50/restaurant – the more times they spend $35/$50 the greater their chances of winning.  On the final Friday, August 26th, two lucky shoppers will have their names drawn to win a shopping/dining spree at Sierra Madre businesses that has an estimated value of $500!

Friday Night Live will take place in Kersting Court in Sierra Madre from 6:30 to 9pm on Fridays from July 29th to Aug. 26th.  For more information, including an entertainment lineup, list of themes, and a list of businesses participating in the shopping spree giveaway, visit  or call the Chamber at (626) 355-5111.