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A Sierra Madre Community Information Website,

designed, developed, maintained and sponsored by The Coburn Group

More than 4,000 pages of Sierra Madre info, photos and video archives. 

The net might not catch everything, but the fishing's half the fun, right?


"I check two things every morning, your website and the

Wall Street Journal." --  V.E., Sierra Madre

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Sierra Madre News print media, old or new

Now in our Thirteenth Year Covering Sierra Madre!!

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Multiple Award Winning Website

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Reader's Comments and Awards We've Won

Sierra Madre News Net is proud to have been the recipient of the following awards (Awards are posted alphabetically):


Thanks for inviting me to your website again. Very impressive. Terrific contribution to the net. Please stop by for your award.

Ernest Slyman - Cyber Excellence Award

Awarded 3/12/05


You are now an official member of "The Blue Ribbon Website Award"


Enjoy your award!

Burton Neal Levy

Awarded 12/5/03

Congratulations! Your site is now a "LEARNING FOUNTAIN."

The Learning Fountain is not so much an award as it is a

statement of the way you do business.  The Learning Fountain Award is given to websites that achieve excellence on the internet by building a website that influences visitors by helping them learn.


Awarded 4/20/03



Sierra Madre News Net has been reviewed and chosen to bear the 2003-2004 Golden Web Award.  All web sites are voted on by members of the International Association of Web Masters & Designers.  You and your staff at Sierra Madre News Net

have obviously worked very hard

- Proudly Display Your Award -


Awarded 4/1/03


Great pages. Delightful. Impressive contribution to the world wide web.   Thanks,  Ernest Slyman - Cyber Excellence Award


Awarded 3/24/03

All of us agreed that you truly do have an interesting web site with quality content and design.  The Aloha Award is not an easy award to win.  That is why this award is seen so infrequently.  Proudly display the Aloha Award to let others know that your Web site is informative, unique and has won this prestigious award.  Congratulations and Aloha, Kealoha, Leilani, Bruce and Steve  - Hawaii City - Web masters


Awarded 3/23/03

Congratulations..! On A Job Well Done  Your Site Has Been Reviewed And Has Been Chosen To Receive The 2003-2004 Gold Deco Award


Awarded 3/18/03


Here are some comments we've received from our "readers".  If you'd like to add your comment to the list, just e-mail us here:  This page is limited to comments about the website.  If you have comments about things going on in town, or want to voice an opinion on local issues, please send in your Letter to the E-ditor here.

(Nov. 2nd, 2008)  Bill:

Absolutely fabulous photos of Halloween 2008 E. Alegria ... It makes a great photo gallery.  This is a great review of the "day after Halloween" which allows you to see a lot of things that you possibly missed on Halloween night.  And, you can get a closer look at the detail on all the Halloween goodies.

Thanks a lot.

Bud & Donna Mae Switzer

In May, 2008, we received some nice letters about our coverage of the mud slide in the canyon...


Bill, I just have to tell you what a wonderful job you do covering Sierra Madre. I just finished reading your Friday a.m. edition. Excellent, as usual.   J.R., Sierra Madre


Excellent coverage, Bill, of the rain and canyon mud. I followed your Woodland coverage until 3am.   D.M, Sierra Madre


Once again, great coverage but when do you sleep?  P.O., Sierra Madre

During and after the Santa Anita fire in April of 2008, we received dozens of comments about our coverage of the event. 

Added June 12, 2008 - video testimonial from Mayor Kurt Zimmerman


Sunday, May 4, 4:09am

Hi Bill,

You might remember me from Rotary (I was President in 2000) and also seeing each other around town.  I have not been around lately because a career move took me to Germany in 2005.  I still have my house on Carter Ave which I am currently renting.

Like many, many others, I would like to thank you from the bottom of my heart for your tireless and accurate news coverage of the fire.  Your website was the first place I looked (after seeing the LA Times article on my Google News page) and like a loyal friend, your website offered me the latest news.

Because of your efforts, I was able to reduce my worries that everything (my house, my tenants, my beloved Sierra Madre) had gone up in flames.  There was no other good source of news (except the Foothills news blog)  What was interesting is that due to the time change, I was able to inform some of my SM and LA friends of the fire before they knew about it -- all from my remote location in Europe!

The next time I am in Sierra Madre, I am going to look you up and buy you a coffee (or better yet, a beer!)

You sir, are one of "Sierra Madre's Treasures"

Sincerely and with many greetings from Germany,

Tom Hale


Wednesday, 12:50pm

Thanks to you also for your coverage. I know all of us who were displaced relied on your site for news.



Wednesday, 12:42pm

Hello Bill,

Thanks so very much for the updates on the fire. It was a great relief to my friends and family to be able to be kept informed.



Wednesday, 10:44am

Bill, you did a great job. I was happy to refer people to your site since it had the best coverage. I am amazed at the number of hits, but imagine that people spread the message through emails, word of mouth, and phone calls. I called attention to your site through the fcblog and my own emails.

Hope you are catching up on your sleep.



Wednesday, 9:49am

We put up a family who was evacuated on Sunday night. While everyone was busy getting beds ready and the kids comfortable, I was searching for news and found your site and was amazed at the frequency of updates.

I kept a macbook computer out on the kitchen island with your site loaded for all to use. During the two days, as we all would regularly come from our separate areas of the house to the center of the kitchen, your web page was a great focal point and enhanced the whole experience.

Thank you for all you did!



Wednesday, 9:18am

Many, many thanks for the superb job you did keeping us all informed about the fires!




Wednesday, 8:04am

I found your site to be incredibly helpful during the fires. Thanks for doing such a great job of keeping everyone up to date on the latest information!!



Tuesday, 10:13pm

I know you weren't on the front line fighting the fire, and lord knows those folks deserve our gratitude forever, but you were really there for those of us who stayed at home, out of the way, wondering what the heck was going on out there.

I know that I sent your link around the country to let all my friends and family have a contact with our city, and I know lots of others who did too.  We even have friends in Sweden who followed your coverage.

You were the only source we had - the city was so far behind - and you need to know how important that was to us. 

Thanks Bill!


Tuesday, 6:48pm

Thanks for the awesome fire coverage and being the "go to" site for current and the best information!



Tuesday, 6:05pm

Thank you and more from cabin owner ___ in Winter Creek.  Being in the westernmost group of cabins, we certainly appreciate the accurate informative updates. Many thanks from all of us.

G and D


Tuesday, 5:57pm


Thank you so much for your website.  It is wonderful to know you have a place to find out just what is going on.  You provide a very important service to the people of Sierra Madre,



Tuesday, 5:13pm

THANKS for all the work you've done Bill....we haven't slept either since our home was 400 feet away from the line of fire.



Tuesday, 4:59pm

Hi, Bill,

Spent a while this aft. reading all the comps and appreciation re your coverage of the fire...and also read all your info and updates. What a fantastic job you're doing!

Happily, your community seems to value your work.



Tuesday, 4:40pm

Want to let you know how much we appreciate your up-to-the-minute reporting on the fire.  Our family owns a number of canyon properties and family members live in the Sierra Madre canyon.  We are former Sierra Madre residents now living in Oregon.  Until we found your website the quantity and quality of information from other sources was frustrating and disappointing.  Our thanks to you for excellent reporting and especially to the firefighters and fire management personnel who saved the canyon and hillside homes.  Kudos for a great job!



Tuesday, 12:46pm

Hi, Bill —

Thank you so very much for all your hard work and dedication to keeping the community informed about the fire this past weekend. I've enjoyed for years but I now have an entirely new appreciation of it. Your site had more accurate, regularly updated information than the city or news sites, and I've relied on you and the Foothill Cities blog for details and perspective these past few days.

Now that the fire is no longer an imminent threat to Sierra Madre, I hope you are finally allowing yourself to GET SOME SLEEP!

You're a good person and an invaluable reporter. Thanks again for all that you've given us.




Tuesday, 12:46pm

Thank you...for providing the most comprehensive and up-to-date information during the past few days.

You deserve tons of kudos in addition to a good night's sleep.



Tuesday, 11:36am

My family and I live on Alegria in Sierra Madre, so we were among those eager for information all weekend when it was not clear whether we would have to evacuate or not. Night before last, when the fire jumped back over to our side and engulfed the mountain, we evacuated on the advice of the police and will be returning this morning. I watched the city website and channel 3 vigilantly with frustration at how little information was updated and how infrequently. It was a friend in Monrovia that discovered your website and from that point forward I felt really informed about what was happening. We made our decisions based on your reports. Instead of spending time writing individual e-mails to people all over the country to update, we started sending them your link. We  got to the place with our evacuation hosts where we would ask each other "what does Bill say"? Good journalism, it can be argued, makes you feel like "you were there." In this case, we WERE there, and your reports let us know what was happening to us.
Thanks for your diligence and your lost nights of sleep on behalf of the community. You are a good reporter, you are a great neighbor.


Tuesday, 9:41am



Great job on the fire.  I depended on your reports as the most rapid source of comprehensive wide ranging news. Glad you got some sleep, well deserved.  Thank you very much, 

Tim Hayden


Tuesday, 9:38am

This has been so useful.  People call our office all day and night plus calling us at home.  I can give out your web site and know the people will feel better than just listening to the news!!



Tuesday, 9:22am


Thank you so much for your awesome work these last few days.   We didn't find out about your site until mid Sunday, and were very grateful since neither the city's other main page nor channel 3 had anything more recent that 6:30 AM.

Thanks again for your awesome work.



Tuesday, 9:14am


Thanks for the great work done keeping everyone informed about the fire. I live in New York City, but have quite a few family members in Sierra Madre including grandparents who live off of North Auburn Ave.

From what I hear the fire burned down to a retaining wall that separates their driveway from the hillside, so you can imagine my concern.

It was a little tough getting updates because of the time difference and lack of Southern California news in the Big Apple. Thanks for giving the extra effort.



Tuesday, 8:55am

Love the site. Has been _extremely_ helpful and informative!



Tuesday, 8:47am

I totally agree! As usual, good job, Bill.



Tuesday, 8:41am

Dear Bill:

Congratulations on your coverage.  Almost every Sierra Madre resident (who's paying attention) knows that we have one terrific, dedicated reporter in town!  Now that the fire is moving towards Pasadena, get some sleep!!!



Tuesday, 7:51am

Your work during the fire was so appreciated ... I hope everyone takes the time to tell you that.   Your concern for us all is amazing, and our family really relied on your info.

Thanks soooo much,

G.  (on the fire line in the lower canyon)


Tuesday, 7:19am

Bill --
We are vacationing in rural Nevada. You have been our only news link -- no TV or radio here, and since we have dial-up Internet connection on the road, the major media sites load too slowly with all their bells and whistles.  We check your site daily for all local news -- at home and away -- and greatly appreciate your service to the community.
C and M


Tuesday, 7:12am

Hi Bill,

I also want to thank you for all your updates.  You're site has been the best and most reliable source for information on the fire….Thanks again for your site.  I hope that you are now catching up on sleep.



Tuesday, 7:09am


My husband and I live at ________. We were evacuated on Monday morning at 3 a.m.

Thank you very much for keeping us up to date on what is happening. I haven't been able to glean many details from the City of Sierra Madre website as in the beginning the updates were only about every 5 or so hours and the site was down this morning.

My husband is now working at the command center in the amateur radio emergency team, mainly staying there if needed as there's always communication problems (technical) between the police and the fire department.

Again, thank you,

L and B


Tuesday, 6:17am

Your site has always been my first source of news about Sierra Madre, but your coverage during the fire has been amazing, extraordinary, and a true public service.  Thank you for keeping so many people so well-informed during such a chaotic time (and for being so careful about the accuracy of your information!).  Thanks again,



Tuesday, 5:55am


I live in another state, and I just wanted to thank you for your updates. I grew up in that area and have family and friends who still live there, so I’ve appreciated being able to keep up with where the fire is and whether or not I need to worry about my friends and family. One person was evacuated yesterday, but thanks to your site I know she’ll have a home to return to without having to call every hour to ask how it’s going.

Thanks again,



Tuesday, 4:18am

I just want to thank you for your coverage of the recent fire in Sierra Madre.  Clearly you put in many hours to keep the citizens informed and I really appreciate it.  Thank you for all your hard work, you're a good guy.


Tuesday, 1:19am

Bill, you have done such a great job.  Really.  And it is way cool that you posted all the nice comments on your site.  You motivated me to make a nice comment of my own.

My comment to you is GO TO BED.  SLEEP.

We will all survive.  We would rather have you well rested and on top of your game.

Thank you for all of your hard work.  You ROCK.



Monday, 9:29pm


We’re on _______ between ___ and ____ (fellow Sierra Madreans).  We  are appreciative of all your efforts to keep the community updated.  Thanks for losing so much sleep. 



Monday, 8:29pm

I appreciate your coverage. It certainly helped me out today!



Monday, 7:22pm

Hey Bill,

…Get some sleep and thanks for all the great info!



Monday, 7:19pm

Bill -

Just wanted to send you a heartfelt THANK YOU for all the work you've been doing in getting real and accurate information out to the public, unlike the rest of the so-called "news" media. There's been so much dis-information about this situation that I know that all of us in the canyon appreciate your efforts as much as I do. A sincere thank you from all of us...



Monday, 5:37pm

I live in Pasadena Glen up against the mountains and I have been checking your sight regularly, for obvious reasons. Thanks a whole lot. A lot of us locals really appreciate this. It's the most up to date source of information we have on what we should be anticipating at this point.



Monday, 5:03pm

Hello Bill:

…Thanks for your updates and coverage of the fire.



Monday, 4:53pm

Bill -

I wanted to take a moment and say thank you for your non-stop coverage of this trying time for our city. I get periodic updates from (names withheld) during the day but your website keeps pace and often has additional interesting and helpful details. I am checking it regularly and I am sure many worried residents have found the News Net an important source of what people often need the most in times like this - information.  Thank you again for your devotion to the community.



Monday, 4:21pm

And thanks for all your good work. Most reliable fire information on the 'net.



Monday, 4:13pm

Hey Bill,

Thanks for the great reporting...

Best regards



Monday, 3:43pm

Hey, just wanted to drop you a line after we met this morning on my truck at Lima and Highland.  Wanted to thank you for your continued coverage of the fires. And say that it was great meeting you.

Glad someone is looking out for local coverage, since the networks seem to be giving us only a little airtime.

Your site is now my first destination for Sierra Madre news!

Thanks again!



Monday, 8:25am

We live over in Pasadena Glen and have turned to your web site for the only on-going, accurate source of information on the fire. You are providing an incredible public service and I wanted to express my gratitude for the amount of time that you are taking to cover this and get the news out.

Many thanks,



Monday, 8:01am - Sent to the, but we got a copy, too.

I'm sure you all know that Bill Coburn must have stayed up all night, posting pics and updates to his site.  … Bill has very helpful information on his blog.
You're amazing, Bill!!


Monday, 7:58am


…Get some sleep, we appreciate the updates. Keep up the good work.




Monday, 7:49am

Hi Bill -

I just wanted to say thank you for the coverage you've been posting - it truly is the only local news we're getting and it has been a comfort to be able to read your updates.  Great job, Bill!

Many thanks,



Monday, 7:45am


You are doing a phenomenal job covering the fire.  I hope you are getting to sell some of this stuff. I told everyone at Beantown this AM to go to your website for the updates.



Monday, 7:08am

Thanks for the website -- its providing the most up to date info (other than me calling the house to see if the answering machine is still going).



Monday, 5:06am

Thanks for covering this thing so well.




Monday, 3:53am

Thanks for your updates, since the information control went to the USDA  nothing we need to know is coming from the City, channel 3 or local news.

Thanks for being there



Monday, 3:18am

Bill, superb coverage on your website!! 



Sunday, 8:17pm

Hey Bill,

From what I could find, your website has been the best source of real-time info for coverage of the fire.

Great job!



Sunday, 7:20pm

Thanks for the good updates. 



Sunday, 11:05am

Dear Bill,

Just wanted to say thanks for your coverage of the fire. We are up here above Carter and have to stay put or they won't let us back in. Am checking your site from time to time. Also looking at comments on the fc blog.


Thank you for a bringing back memories of where I grew up. I lived in Sierra Madre from 1960 to 1975 and attended St Rita's. I had heard it was closed; too bad, it was a good school. I now live in sunny Florida and plan to visit my old home town soon. Love your web page. Good work!


R. M. Johnson, Florida   


Just a note to say "Thanks" for providing our village an electronic media source for local news. I can imagine the time and energy you spend to keep the site up to date and you deserve credit for the effort you make and their results. Great job! Have a Happy New Year. Denis K., Sierra Madre

"...I enjoyed meeting and talking with you at the Woman's Club

hosting of the March Chamber of Commerce gathering ... Many

thanks for all the support that you have been giving us ... I

really enjoyed your summary of Stephanie Edwards presentation at our

Celebrity Luncheon on February 22 ..."



Mary Carney, Sierra Madre Woman's Club

"Thanks so much for including the Howard Whalen Sculpture Garden on your website.  We DID receive some Wistaria Day visitors that found us through your efforts.  That was encouraging!" 

All our best,

Cathy Flammer, Howard Whalen Sculpture Garden

To: Bill Coburn

Thank you so much for your Mt. Wilson Trail Race website!  It has generated a lot of publicity for us that we greatly appreciate.  Webb-Martin Realtors and the Buccaneer Lounge have given us donations and have asked us not to forget them as a sponsor on the website...Thank you so much!

Artemisa Pena, Recreation Coordinator Aquatics & Special Events, Mt. Wilson Trail Race Committee

"Fantastic Bill!  ...I didn't realize you did so much of the work yourself.  I hope people will enjoy this message board more, it really could be a source of information as well as entertainment.  I will do my best to let everyone know about it too.  Thank you for your hard work, I have noticed the site getting much better over the past few months, undoubtedly due to your hard work."  --  James C., Sierra Madre

"I check two things every morning, your website and the Wall Street Journal." --  V.E., Sierra Madre


Thanks!  I love the site, it is a great service to the community and a good reflection on your business!
Best wishes,
Joel Carnes, Financial Advisor, Sierra Madre

Hi Bill!  I just wanted you to know that I enjoy your messages and connections with the town.  Even though I live there, I am probably not there physically as much as you are, so keeping in touch is important.  I never quite imagined you in this role, but it suits you well.  Keep up the good work!

Lisa, Sierra Madre

Just a note to say thanks for all the great Halloween stuff on the site. My boyfriend and I didn't know there were so many functions so we just stayed in.
Now that we know we'll be sure to watch the parades and go to Alegria next year!
Thanks again for all your hard work!
Sharon, Sierra Madre

I've seen the site lately; you sure are getting lots done. Congratulations!!!! 

Anyway, keep up the good work.


Dr. Theresa Smith, Sierra Madre Chiropractor

Thank you for the support you gave our community program on your home

page! That's just the kind of encouragement we need to "tip" this

project.  Your web site is truly an asset to our (non-profit) organization -- as to

Sierra Madre and all that surrounds it.


C.S., Sierra Madre

Hello Bill,

Thanks for printing the list of concerts in

the park. Couldn't find mine. You are great!


Lucile F., Sierra Madre

It's great! What a pleasure it will be to send back to my dad in

Pennsylvania who so loves the 4th in Sierra Madre, but hasn't been able to

make it out in years.

We really appreciate all your hard work on this.


Dan R. (the father in the egg toss winner team), Sierra Madre

Your website is a community service, and I appreciate it. 

Ward C. - Sierra Madre

Thanks a lot for your utility page. Moving is SUCH a terrible time and now that I'm moving to Sierra Madre, it's great to know about these services :)

-Sharon :) (Pasadena, by now Sierra Madre)

Hi Bill,

Wow! What a surprise. Thank you. I was in Once Upon Time last week

purchasing some birthday gifts, etc. and saw the entry box. I took the

opportunity to go to several shops that I hadn't yet been to so I could

check out Sierra Madre. I never thought I would win.

I moved my office to Sierra Madre from Pasadena in Dec. I love being in

Sierra Madre! ! My clients like it too. It is such a lovely town. 

Thank you again,


Aleta K. - (Aleta won the Grand Prize of dinner for four at Restaurant Lozano and champagne opening night tickets to the Sierra Madre Playhouse in our First Annual Sierra Madre Super Syber Shopping Sale Extravaganza.)

Copyright © 1998 - 2011 by The Coburn Group, Sierra Madre. All logos, trademarks or product names mentioned or displayed herein are the property of their respective owners. All photographs and videos on this site Copyright 1998 - 2011, by Bill Coburn, Sierra Madre, CA unless otherwise noted Any reference to the City of Sierra Madre or Sierra Madre applies to the community of Sierra Madre and not the city government. The City of Sierra Madre, California government is not affiliated with Sierra Madre News.Net at this time. Any city government information provided herein has been previously published for public dissemination and is shown here as a public service of Sierra Madre News.Net without explicit permission of the government of the City of Sierra Madre.